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Thursday, January 15, 2015

Benefits of Online Booking

If you're still using a pen and paper to book all your appointments, there are four good reason why you should consider making a New Year's resolution to upgrade to online booking software:
  • Online bookings add convenience for you and your clients.
  • Mobile bookings can help clients connect with you 24/7.
  • Social bookings drive new appointments.
  • Online schedule management optimizes your calendar.
Benefit Your Spa and Your Clients

In general, having the ability to take online bookings can relieve you and your staff of time-consuming phone duty, missed appointments and lost revenue. Providing bookings from your website can give you back precious time that you can now spend with your clients.

Online booking systems can also protect your revenue by sending automated appointment reminders and securing bookings with credit card information. This helps reduce no-shows and last-minute cancellations, as well as take upfront deposits for high-ticket services. You can control what services you offer online, which staff can perform them and the dates and times you want to have available. And, with online bookings, you can make slow periods available to boost your bookings and revenue.

Your clients will appreciate the flexibility of being able to book an appointment anytime, anywhere, as well as access their appointment history and recent purchases.

Connect to Your Clients 24/7 

We all spend hours each day on our mobile phones. They've become an indispensable part of how we manage our lives. That's what it's become imperative that you have a mobile presence.

Mobile booking options provide the ultimate convenience for your customers. With a dedicated mobile app, you can stay top-of-mind with your customers between appointments. A mobile app makes it easy for customers to engage with your business and rebook the services they love. You can also use push notifications to send booking reminders and special offers to keep clients coming back.

Drive Appointments on Social Media

For many of us, our Facebook Pages have become the way we keep in touch with family and friends. Why not use that powerful social media engine to drive bookings for your business? Large networks like Facebook, Twitter and LinkedIn have become effective marketing, booking and sales platforms. Facebook, in particular, has invested in features that make bookings a no-brainer. 

Using your profile page and integrated bookings, new customers can find, research and book an appointment. Another added bonus of social bookings is that it's easy for your followers to point their friends and family directly to your profile page.

Optimize Your Calendar

An online booking software system can ease, simplify and improve the accuracy of your calendar. An online schedule gives your staff 24/7 access so they can see when they're booked, what services they're performing, what rooms they're using and which customers they're seeing. It makes updating, moving or canceling appointments much easier, and reduces scheduling errors such as double-bookings, over-bookings and lost appointments. Having an overall view of your calendar can allow you to see gaps that might benefit from a promotion or special. And it allows you to adjust your staff hours and availability based on booking volume.

Upgrading to online booking software isn't hard, it can reap untold benefits for your business and your clients. 2015 is the year to consider a change!

Tanisha Foster
Director of Vertical Markets
Booker Software

Tuesday, December 23, 2014

Happy Holidays!

From the entire ISPA team, we would like to wish everyone a wonderful holiday season. 2014 has been a great year, and we are excited to see what 2015 will bring! Please note that the ISPA offices will be closed from December 24 - January 1. During this time, the website is a great source of information.

Tuesday, December 2, 2014

2014 ISPA Conference & Expo By the Numbers

Thanks to the countless hours invested by ISPA member volunteers and our amazing exhibitors and sponsors, the 2014 ISPA Conference & Expo was a great success. Between the energy on the Expo floor, the innovative educational sessions and the always fun ISPA Foundation Auction, many memories were made and new relationships were built. Take a look at some of the numbers from this year’s Conference.

Be sure to save the date for the 2015 ISPA Conference & Expo which will be held October 19-21, 2015 at Mandalay Bay Resort & Casino!

Tuesday, October 21, 2014

How Spa-Goers Use Social Media to Connect with Spas

The ISPA Foundation recently launched Volume V of its Consumer Snapshot Initiative at the 24th annual ISPA Conference & Expo. What can you learn from Volume Five? For starters, the importance of social media in the spa industry and ways consumers use social media to connect to spas. This research opens the world of social media trends, preferences among today's spa-goer and how they are using social media in relation to spas. This information can help you be more strategic with social media and decide which platforms relate better to consumers.

Here's a sneak peak at what's inside the new research report: 

ISPA members can download a complimentary copy in the ISPA Store at

Tuesday, October 7, 2014

October Pulse + Cover Contest Winner

The October issue of Pulse is a special one, as it is our issue dedicated to all things related to the yearly ISPA Conference & Expo. This year, we decided to make it even more special by asking readers to submit their personal photographs and designs to be considered for the cover of our October issue. We were blown away with the number of creative, daring and bold submissions we received! So first, THANK YOU! to everyone who submitted a design. It was such a fun contest for us, and we hope you enjoyed participating as well.

With that, we are beyond thrilled to reveal the October Pulse cover and recognize our winner, Paul Heslop with Salt of the Earth.

We hope you have a chance to check out the issue and since we had so many wonderful submissions, we wanted to share a number of the submission for everyone to see.

Thanks again to all the wonderful participants and ISPA supporters and we hope you enjoy the October issue as much as we do!

Wednesday, October 1, 2014

Newly released 2014 Industry Study

ISPA is so proud to announce that the 2014 Industry Study is now available! As this year marks the 15th anniversary of the annual study, the 2014 report is packed full of invaluable data and important information for spa industry professionals.

To access the study, ISPA members can download their complimentary copy by logging on and visiting the online ISPA store.

The report is available for nonmembers for US$800 and those wishing to purchase may do so at the ISPA website.

We hope that you find the 2014 Industry Study as interesting and helpful as we did!

As always, if you have any questions about the Industry Study or ISPA, please contact a representative today.

Friday, August 22, 2014

Using Data in Decision Making

Making big decisions for your spa can sometimes feel like going on a woodland hike in the middle of the night. You might be nervous, disoriented and afraid of taking a wrong turn. Information is your flashlight and ISPA is your hiking buddy.

Did you know that the average number of spa treatments listed on a spa menu is 45? I didn't – until I read one of ISPA’s Snapshot Surveys last year. Whenever I'm working on a lecture or a project for a client, my first task is to gather research and industry data to support any topics or decision-making that needs to be done. Making choices or changes based on your intuition alone can work out absolutely fine, but I've found that your gut gets a lot smarter when you've been keeping up to date with what's happening in the industry.

I have to admit, I'm a little bit of a statistics junky. Tell me that your XYZ night cream is flying off the shelves, and I may look out for it the next time I'm at the Expo. But tell me that 60 percent of anti-aging facial clients buy it and I'll be knocking on your door, checkbook in hand. I want the numbers, the facts, the deets. So in terms of the organization and presentation of valuable information, the Snapshot reports really do a great job. The infographics and color-coded graphs help illustrate the numbers and make the takeaways of the data clear. The written answers at the end of each report are also great for inspiration. For example, in the May report, respondents were asked to share the most valuable lesson they've learned so far in their careers. There are hundreds of responses, each with a unique take on what's most important. Talk about inspiring pearls of wisdom!

I'd like to say that there are many quality resources available to us, as spa professionals. Unfortunately, that's just not true. Our industry suffers from a lack of available information in general because of the fragmented nature and newness of the spa business. One fantastic exception is the reports provided by ISPA to its members. It may be a nuisance to fill in the surveys every month, especially when you're apparently already spending almost four hours every day responding to the 84 emails in your inbox (per the May snapshot report profiling ISPA members), but the payoff is really exceptional. You get to know relevant, recent details about the spa business that you can relate to your own operations, and feel confident that you're not just staggering around in the dark.

Now, who wants to grab a flashlight and go for a hike with me?

Su Gibson
Conrad N. Hilton College at the University of Houston

Snapshot Surveys are just one of the many benefits available to ISPA members. To learn more about these great resources or about membership, please click here.