ISPA Profile
Experience ISPA

Tuesday, July 15, 2014

2014 ISPA Foundation Scholarship by the Numbers


After more than four months, 17 applicants, nine Scholarship Selection Committee members and four Skype interviews, the ISPA Foundation is pleased to announce Josee-Ann Clouiter and Nicole Meneveau as the 2014 Mary Tabacchi Scholarship recipients. This is the first time in scholarship history that two recipients have been awarded the prestigious scholarship.

Jeff Kohl, ISPA Foundation Chairman and member of the 2014 Scholarship Selection Committee shared, “We are pleased to have selected two outstanding recipients for the 2014 ISPA Foundation’s Mary Tabacchi Scholarship. The committee felt that both students were extremely deserving of the award. With the most applicants this year than ever before, this speaks volumes to the growth of the industry and quality of future leaders.”

Nicole Meneveau attends Cornell University in Ithaca, New York. She is pursuing a Hotel Administration degree and her goal is to be involved in international spa development. Josee-Ann Cloutier attends the University of Tartu in Parnu, Estonia. She is pursuing a Master’s degree in Wellness and Spa Service Design Management and her goal is to one day open her own community wellness spa in Canada.

                                   Nicole Meneveau                               Josee-Ann Cloutier

Nicole and Josee-Ann will accept their award during the General Session at the 2014 ISPA Conference & Expo this October. To learn more about this year’s Conference, visit attendispa.com


Monday, June 30, 2014

Renew Today, and Spa Differently

To many, July brings the dog days of summer, holiday cook-outs, pool parties and a new ISPA membership year! That’s right, the 2014 – 2015 ISPA membership year kicks off July 1 and it’s a year you won’t want to miss.

Highlights for the upcoming year:

  • First-class speaker lineup at the 2014 ISPA Conference & Expo
  • Release of the 2014 ISPA U.S. Spa Industry Study (15th anniversary edition!)
  • Volume V of the Consumer Snapshot Initiative – Social Media Usage
  • East and West Coast ISPA Media Events – Now twice the opportunity to get your unique brand in front of top media outlets

Of course, these are just a few of the amazing benefits you can take advantage of this year. If you haven’t already, renew your ISPA membership today to ensure you don’t see a lapse in your ISPA benefits. Questions about membership or benefits? Shoot me an email or give me a call, I’m here to help! 

Thank you for being a part of ISPA, 
Kerri

Kerri Keefer
Director of Membership
kerri.keefer@ispastaff.com
859.226.4207


Spa differently with ISPA – the leading trade association for the spa industry


Monday, June 23, 2014

2014 West Coast ISPA Media Event Recap


ISPA celebrates the 20th anniversary of the ISPA Media Event, and what better way to celebrate than by adding a West Coast event to complement our current ISPA Media Event in New York City. A sold-out floor welcomed top journalists in the spa, beauty, health, travel and business world stationed on the West Coast.

Here’s what a few journalists have had to say about the event:

“What a great event! I found out about some fabulous properties that I was introduced to this afternoon. Thanks so much, it was such a fun and informative event.” - Huffington Post


“The event was just lovely! Thanks again for inviting us, we had a wonderful time.” - DAYSPA magazine


“This was a magical event - well planned, well attended and a lot of fun!” -  Wellness Tourism Worldwide


“I can't tell you how much I enjoyed the ISPA event in Beverly Hills, and learning about your exciting products, services and destinations.” - Life Bites News


“Thanks so much for the invitation to a lovely event (and awesome gift bag).” - Sea Island Life


“What a fantastic event.  Thanks for including us!” – Angeleno




ISPA Chairman Michael Tompkins talked with Deborah Lippmann at the event. Deborah was attending on behalf of the Deborah Lippmann Salon at Miraval represented in Miraval’s booth. 


        The gift bag journalists received included great gifts from all the sponsors at the show.


A group shot of all the sponsors at the inaugural 2014 West Coast ISPA Media Event. 

You can find more pictures from the event on ISPA’s Pinterest page.
The East Coast ISPA Media Event will take place in New York City in August. This event is sold out as well, but if you would like to be added to our waiting list, or to be contacted about the 2015 Media Events, please contact Allie Hembree, allie.hembree@ispastaff.com

Monday, June 9, 2014

A Look at Today’s ISPA Spa Member

What’s the average ISPA spa member look like? Results from the May 2014 ISPA Snapshot Survey provide a glimpse at this niche member type.

Ready? Here we go: 83 percent of ISPA spa members are females with high to moderate stress levels. These busy bees work on average 52 hours per week. In addition to their standard roles and responsibilities, on average they spend about nine hours in meetings and 6.1 hours on social media each week. On top of that, they spend 3.8 hours reviewing and/or responding to emails every day.  

Ninety-nine percent of ISPA spa members hold a manager level position or higher within their company. Decision-making authority is highly prevalent among all ISPA member types. This is one of the characteristics that makes ISPA such a unique spa industry community. Members don’t just peruse the latest products in Pulse or on the Expo floor, they make purchasing and marketing decisions for their company. Ninety-eight percent of spa members either make or influence retail purchases and 97 percent impact their brand’s marketing strategy.



For more insights into the look at today’s ISPA spa members such as job satisfaction levels and licenses and certifications, check out the full results report from the May 2014 Snapshot Survey.

ISPA members who participate in monthly Snapshot Surveys have access to the full results report. Non-participating members can purchase their own copy of past results reports by logging into the ISPA Shopping Cart. Not a member, but want to start participating in Snapshot Surveys and receiving the valuable results? Contact ISPA today to learn more about membership.  

“ISPA Spa Members,” referred to within the May 2014 ISPA Snapshot Survey report, include data from all spa respondents (day, resort/hotel, medical, destination spas, corporate spa headquarters and spas under development). “ISPA Non-spa Members,” referred to within this report, include data from all resource partners, educators and travel agent members.

Tuesday, June 3, 2014

Create for a Chance to Win!



Ever wish you could pick the cover of a magazine? Now you can! Help ISPA create a stunning cover for the October issue of Pulse magazine by participating in ISPA’s first-ever Pulse Cover Contest. As the onsite 2014 ISPA Conference & Expo edition, October Pulse is the issue that will be in the hands of all attendees. 

What to do? 

Submit your own photo or artwork to ISPA for a chance to be featured on Pulse. Images can include photos of your spa or company, custom graphics, past ISPA Conference pictures and more.

How to enter?

Complete the online entry form and email your artwork to ispa@ispastaff.com. All entries must be submitted by July 15, 2014. Click here for more details and the official contest rules.  

The contest is open to members and nonmembers, and the submissions are rolling in! Do you want to create for a chance to win? Participate today! 

Friday, April 25, 2014

ISPA Member Marketing Insights -- Part Two

You’ve read about the advertising methods of ISPA spas in part one of ISPA Member Marketing Insights, now get the scoop on popular marketing techniques among the other half of the ISPA membership. ISPA Resource Partners who participated in the February Snapshot Survey shared their marketing insights and advertising methods from the past year.

Did you know that 80 percent of ISPA Resource Partner member respondents from the February 2014 Snapshot Survey have used Facebook to promote a contest or giveaway within the past 12 months? Check out the infographic below to see which advertising methods are popular among Resource Partners.




ISPA members who participate in monthly Snapshot Surveys have access to the full results report. Non-participating members can purchase their own copy of past results reports by logging into the ISPA Shopping Cart. Not a member, but want to start participating in Snapshot Surveys and receiving the valuable results? Contact ISPA today to learn more about membership.