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Wednesday, April 16, 2014

Calling All Spa Students

Would you like to network with spa professionals from around the world at the 2014 ISPA Conference & Expo? Or, gain valuable industry tips and advice from a personal mentor who is a spa industry guru? Apply for the ISPA Foundation’s 2014 Mary Tabacchi Scholarship, and you just might get a chance to do that and more!
 
The ISPA Foundation is looking for students pursuing a spa industry-related career to apply for this year’s scholarship opportunity.

Who can apply?

Desired applicant:
* will be a junior, senior or graduate student enrolled full-time in a bachelor’s or master’s            program for the upcoming school year and is pursuing a spa management/spa leadership/spa  entrepreneurial-related career.

* has completed or is enrolled in courses with a strong emphasis in business, management,    analytics and/or entrepreneurship.

* has a minimum GPA (or international equivalent) of 3.0.

* is involved in on- or off-campus organizations or clubs and demonstrates leadership roles.

What do you get?

The 2014 recipient will receive a $5,000 scholarship, a 2014 ISPA Conference & Expo complimentary registration with travel stipend and hotel accommodations, a one-year ISPA student membership and an assigned one-year mentor to help navigate their career aspirations. 

If you are looking for an opportunity that could help you advance your future career in the spa industry, apply today for the 2014 Mary Tabacchi Scholarship! Applications will be accepted through April 30, 2014. To review the full listing of eligibility requirements or access the application, click here.




Thursday, April 3, 2014

ISPA Member Marketing Insights – Part One

This past February, ISPA members who participated in the monthly Snapshot Survey shared their marketing insights and advertising methods from the past year. Did you know that 9 out of 10 spa members use online social networking sites to promote their businesses? That’s a significant increase from only 23 percent in February 2009! 

Check out the below infographic for more stats on what current advertising methods spas are using compared to five years ago. 




Stay tuned for Part Two of ISPA Member Marketing Insights to get the scoop on popular advertising methods among current ISPA Resource Partners.

ISPA members who participate in monthly Snapshot Surveys have access to the full results report. Non-participating members can purchase their own copy of past results reports by logging into the ISPA Shopping Cart. Not a member, but want to start participating in Snapshot Surveys and receiving the valuable results? Contact ISPA today to learn more about membership. 


Tuesday, February 18, 2014

Why Cruelty-Free Makes "Scents"

Cruelty-Free: Doing the Right Thing or Riding a Trend?
In the skincare and spa industry, we all tend to look for the latest and greatest trends to incorporate into our product lines and spa treatments. But when it comes to cruelty-free products, it’s important for us to understand our motives. Are we caught up in a trend or do we sincerely take the issue to heart?

Why Offer Cruelty-Free Products?

We live and work in 2014, a time when animal testing no longer needs to happen. Over 100 million animals are unnecessarily used every year for testing. Many alternative ways exist to test ingredients and products without harming animals. For example, artificial skin can be used instead of rabbits for skin corrosion and irritation testing. Our industry has options when it comes to selecting the products we use on ourselves and our clients. We have the power to choose wisely and responsibly!

Cruelty-Free Certification
To obtain cruelty-free certification through the Coalition for Consumer Information on Cosmetics’ Leaping Bunny Program, you must prove your base ingredients and finished products are not tested on animals. They require documentation from the manufacturers of all ingredients as well as from on-site audits. As the only internationally-recognized certification for companies producing cosmetics, the Leaping Bunny Program represents the most stringent non-animal testing standard. According to LeapingBunny.org, "Only the Leaping Bunny Logo backs up its promise by commissioning on-site audits to assess the validity of each licensee's claim to a ‘no animal testing’ manufacturing policy."

Why Cruelty-Free Makes "Scents"

As owner of Makes Scents Natural Spa Line, I knew from the very start that offering animal-friendly products would be a core business priority. And in 2014, we will be making it an official standard. We don’t want to be about the latest and greatest new ingredient or the hottest new trend. We want to be known for simple, natural products that are effective and keep our furry friends where they belong: in the wild, not in the lab. Focusing on cruelty-free products was an easy choice for us; we love animals, and believe it is our job to protect them. That’s why we’ve built our business model on the foundation of creating a product line that reflects our sense of responsibility for the environment and our respect for all creatures. 

Animal testing was once considered a normal part of the product process, but today that’s no longer true. At Makes Scents Natural Spa Line, we believe it’s important to speak for those who cannot speak for themselves. We act on that by ensuring our ingredients and finished products are never tested on animals. 

Is cruelty-free a trend? Perhaps. But we’re thrilled to see it grow stronger, because it’s absolutely the right thing to do. 

Heather Kreider – ISPA Member
Owner of Makes Scents Natural Spa Line
www.MakesScentsSpaLine.com



Wednesday, February 5, 2014

2014 ISPA Conference & Expo Booth Placement

The New Year is in full swing and so are preparations for this year’s annual ISPA Conference & Expo, which will be held Oct. 13-15 at Mandalay Bay Resort & Casino in Las Vegas, NV. As you may know, the 2013 ISPA Expo floor was sold out by the beginning of July, so there’s no time like the present to start planning your 2014 ISPA Expo experience. 

ISPA uses a booth placement schedule to get everyone secured in their space. Booth placement for this year kicks off in March and runs through early June. Take a look at the 2014 booth placement schedule and pricing so you can add a reminder to your calendar.  As long as you are a current ISPA member you will receive an email with a link to go online to secure a booth location on your scheduled date.

Did you know that 93 percent of 2013 ISPA Conference & Expo attendees placed or plan to place an order with exhibitors? There’s a perfect spot on the Expo floor for your company, so if you would like to make a bold and lasting impact on the spa professionals attending this year’s Conference, let’s discuss how ISPA can help.  I look forward to hearing from you and working together to make the ISPA Conference & Expo your most successful event in 2014! 

Lisa McIver | Exhibitor Relations Manager
lisa.mciver@ispastaff.com
888.651.4772 (x. 3541)