How Spa-Goers Use Social Media to Connect with Spas

The ISPA Foundation recently launched Volume V of its Consumer Snapshot Initiative at the 24th annual ISPA Conference & Expo. What can you learn from Volume Five? For starters, the importance of social media in the spa industry and ways consumers use social media to connect to spas. This research opens the world of social media trends, preferences among today's spa-goer and how they are using social media in relation to spas. This information can help you be more strategic with social media and decide which platforms relate better to consumers.

Here's a sneak peak at what's inside the new research report: 

ISPA members can download a complimentary copy in the ISPA Store at experienceispa.com.