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Thursday, April 3, 2014

ISPA Member Marketing Insights – Part One

This past February, ISPA members who participated in the monthly Snapshot Survey shared their marketing insights and advertising methods from the past year. Did you know that 9 out of 10 spa members use online social networking sites to promote their businesses? That’s a significant increase from only 23 percent in February 2009! 

Check out the below infographic for more stats on what current advertising methods spas are using compared to five years ago. 

Stay tuned for Part Two of ISPA Member Marketing Insights to get the scoop on popular advertising methods among current ISPA Resource Partners.

ISPA members who participate in monthly Snapshot Surveys have access to the full results report. Non-participating members can purchase their own copy of past results reports by logging into the ISPA Shopping Cart. Not a member, but want to start participating in Snapshot Surveys and receiving the valuable results? Contact ISPA today to learn more about membership. 

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