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Friday, April 25, 2014

ISPA Member Marketing Insights -- Part Two

You’ve read about the advertising methods of ISPA spas in part one of ISPA Member Marketing Insights, now get the scoop on popular marketing techniques among the other half of the ISPA membership. ISPA Resource Partners who participated in the February Snapshot Survey shared their marketing insights and advertising methods from the past year.

Did you know that 80 percent of ISPA Resource Partner member respondents from the February 2014 Snapshot Survey have used Facebook to promote a contest or giveaway within the past 12 months? Check out the infographic below to see which advertising methods are popular among Resource Partners.

ISPA members who participate in monthly Snapshot Surveys have access to the full results report. Non-participating members can purchase their own copy of past results reports by logging into the ISPA Shopping Cart. Not a member, but want to start participating in Snapshot Surveys and receiving the valuable results? Contact ISPA today to learn more about membership. 

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