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Friday, February 1, 2013

ISPA Celebrates a Snapshot Milestone

This January, after more than 4 years, 25+ topics, 400+ questions and over 1,040 pages of results – phew … ISPA released it 50th Snapshot Survey!

The first Snapshot Survey was launched in October 2008.  Since 2009, ISPA has distributed short monthly surveys to members to help them keep their fingers on the pulse of the spa industry. Monthly topics range from retail, education and marketing strategies to employee incentives, discounting strategies, sustainability and more.  A complimentary copy of the results report is given to each survey participant to help them to identify the latest industry trends and creative ideas implemented by their ISPA peers.
ISPA’s 50th Snapshot Survey questions focused on quarterly performance including a look into spa revenue, visits, retail spend and workforce changes. One of the many positive survey findings from the January results reports showed a 57 percent increase in spa visits for the fourth quarter of 2012 compared to the fourth quarter of 2011 among ISPA spa members. ISPA will release the full January results report on Feb. 1. To celebrate ISPA’s 50th release of survey results, ISPA will give away a complimentary January results report to one lucky recipient. To enter to win, comment on this post by Feb. 4 and tell ISPA why you would like to receive a copy of the January Snapshot Survey results report.
As a thank-you for visiting ISPA’s Blog, our subscribers can access the 2012 ISPA Snapshot Survey Year in Review at no cost.

Looking for data on a specific topic but can’t find it in a past Snapshot Survey report? Tell ISPA! We are constantly looking for new survey topics that will benefit the spa community.

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