The U.S. spa industry has come a very long way since research was first conducted in 1999. I have been lucky enough to be involved in that long journey and have thoroughly enjoyed taking the pulse of the spa industry at regular intervals as ISPA’s PwC representative. It is remarkable to reflect back on the state of the spa industry at the end of the last millennium and compare it to the present. Over a decade ago, there were far fewer spas, the demographics of those attending spas were very different from now and the industry itself was a lot smaller than it is today. In comparison, the first ever report on the U.S. spa sector was a lot smaller too!
of that original document are now very rare, but I am fortunate enough to still
have one. Compared to the modern compendiums, it is a very brief document, at
just 30 pages. But in its day, it was highly regarded because it contained a
wealth of statistics and many of the benchmarks were used as the first ever
measurements of the industry.
industry research which PwC has been involved in has tracked not only the very
rapid rise of the spa sector but also the dramatic impact of the great
recession, which hurt every industry in the U.S. from 2008-2010. There was no
way the spa sector could avoid the recession’s negative impact; however, the
recent research, which I have been involved in, has highlighted the amazing
resiliency of the people who make up the U.S. spa industry.
personally have a hand in ISPA’s 2013 U.S. Spa Industry Survey which is now
open. As a spa professional, you have the opportunity to participate in this
research initiative and to share valuable feedback that can be used to shape
the future of the U.S. spa industry. I encourage you to take part. You can
access the survey by visiting www.pwcspaperspectives.com.
year, I enjoy attending the annual ISPA Conference and I am honored to present
the findings from the U.S. Spa Industry Survey to attendees. I cherish the
long lasting friends I have made at these events and I must say, I have enjoyed
my amazing run of success during the annual ISPA Foundation Raffle!
International Survey Unit