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Thursday, November 14, 2013

Findings from the Consumer Snapshot – Volume IV, Male Consumer Insights

The latest spa consumer research arrived with last month’s release of the ISPA Foundation’s Consumer Snapshot – Volume IV, Male Consumer Insights. Part of the Foundation’s ongoing Consumer Snapshot Initiative, the newest volume features never-before-seen data on the male spa-goer.
The official unveiling of this new research offering took place during the 2013 ISPA Conference & Expo. ISPA’s PwC representative, Colin McIlheney was present to share insights and key outcomes on the findings during his research presentation held at the start of the Wednesday General Session.

If you weren’t able to catch Colin’s presentation at Conference, check out the video below for a snippet of some of the findings. 

ISPA members can request a complimentary copy of the report from the ISPA Store. Not a member? Join ISPA today and receive access to these findings as well as other reports in ISPA’s research library. 

ISPA is encouraging members to make a small monetary donation to the Foundation between now and January 31, 2014. If one out of every three members donates $25 or more, the Foundation will be able to add two more volumes to the Consumer Snapshot Initiative next year! One lucky donor will be randomly selected to receive a complimentary 2014 ISPA Conference & Expo registration. Click here to donate today. 

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