I was so excited to attend my first ISPA Conference – seeing all the great spa professionals we meet at our events, learning about new brands, re-connecting with the amazing brands we already have the pleasure of working with and lastly, learning from some inspirational speakers.
While there were many amazing speakers, one of my favorites was Megan Fitzgerald of Swank Social Marketing. Her words of encouragement, “Give social media proper attention, give yourself baby steps rather than looking at where you ‘think’ you should be , you CAN incorporate & leverage social media for your brand or spa.”
Contrary to popular belief – social media is not just creating a Facebook, Twitter, Pinterest, or Instagram account. The foundational characteristic of social media is to be, well “social”. My personal opinion: if you’re not going to be active on your accounts but just have one “because that’s what everyone is doing” – you’re doing your spa or brand a disservice by setting up these accounts and then abandoning them. It’s like showing up to a party, sitting in the corner and not talking to anyone. What a missed opportunity to share your story with other people, listen to other’s stories, and then connect with them. Engage in conversation so that once the party is over, they will want to hang out again.
I understand social media can be a little overwhelming if you’re new to it. Heck- even when you think you’re familiar with it, technology moves so fast that you always have to be learning the next thing. While media platforms are always changing, understanding the basics is the key to building a great foundation. Check out a recap on Megan’s tips to maximizing your Facebook presence:
1.) Content is King – There is so much content already out there, the words “I don’t have time to write a blog” should never be said. Look for websites that are writing content that speak to your audience and share it (giving props to your source of course). We here at LiveLoveSpa.com are constantly creating new content for our industry – whether it’s for the consumer or the professional you can always find articles, videos, and photos on spa. We encourage you to share it with your friends and fans.
2.) EEE – Before you post ask yourself “Is this…Educational, Entertaining, or Empowering?” – It should at least be one of those.
3.) Consistency is Queen – Posting once a month just won’t do. And if you’re worried about what to post, remember who’s king ;)
Remember – baby steps. You don’t have to be on every social network. Find where your audience is hanging out and join the party. What tips from Megan are you already using or will you take with you? What do you feel is standing in the way of you growing your social presence? Share with us in the comments below!
Piper De Young – ISPA Member
New Media Specialist