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Tuesday, March 5, 2013

You Are Never As Bad As Your Worst Review

“You’re never as good as your best review, and never as bad as your worst.”- Vivian Schiller, former CEO of National Public Radio

This quote is especially true to remember when dealing with public relations. The good news is, if you have an article that reflects you in a poor light, rest assured, there will always be opportunities down the road to recover from that article. But you also cannot count on one good article lasting you years either.

I don’t necessarily believe in the statement “any publicity is good publicity”, because I often turn it around and say “no publicity is bad publicity”. You need to have people talking about you, a constant flow of media mentions that are read by potential clients.

After 18 years of ISPA Media Events, ISPA has become the central source that journalists are turning to for assistance on their beauty/health/spa/travel stories. This is great news for you, because one of the ISPA benefits that are free to members is receiving ISPA Media Leads. This is an email that goes out to ISPA members with unique opportunities to be mentioned in the media. These leads can include anything from a request to be interviewed by a New York Times reporter to submitting information to be included in an ISPA press release.

We want to make sure you are taking advantage of all these benefits. In order to be included in ISPA Media Lead emails, fill out this survey that provides us with specific details about your company that we can provide to journalists.  I use this information to target the emails and will only contact you if the media request is applicable to your business.

I am always available to provide public relations and media assistance to you. Let me know if you have questions or concerns.

Allie Hembree
Public Relations Manager – ISPA

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